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Its a lack of talent and will more than anything which results in efforts that could have been great but are just decent. Mattel's Hammond rex is a good start but if they hired talent like Marco that had love for the franchise, as well as curate the paint jobs, you'd really have a stellar project.
picrel is a fucking outstanding paint job on the hammond rex with the MarcoMakes head. It looks like the goddamn animatronic. So if these mutli billion dollar corps had an iota of care, they could definitely make an improved product.
Sadly, I'm most excited for the Chinamen and their dino products, i.e. W-Dragons articulated raptors. I'm amazed there doesnt seem to be such a massive market for articulated dinosaur action figures as there is for say, Star Wars. Given JP's impact on culture you'd think so.