>>10909311>toys aren't profitableFuck off with this bullshit.
Toys are hugely profitable and sales are as big as they are, because kids are the biggest market for toys.
Pic is how much TRU was making per year even when sales were slumping. They were raking in billions of dollars per year and running their business was very profitable. Paying back Bain for the loan they took out to buy them is what caused them to implode.
Saying toys aren't profitable is your shitty understanding of what companies say when talking about toys. These companies want unlimited growth year after year, so that if they make the same amount of profits/revenue as the year before, it's seen as the company is failing, despite profits being in the hundreds of millions or billions.
This type of greed is why you don't see as much variety in stores anymore. Two reasons: stores only want to carry the best sellers (usually top 8) for specific items (snacks, cereal, shorts, etc) and because producers want to maximize output->profits. They don't want to sell products that ONLY make 100 million dollars per year, and put all their focus on 200 million per year. How could that ever backfire?
Oh wait, how are sales going for Hasbro now that their 1:12 figures cost $25 and they all but killed off their 1:18 lines? Giving more support to smaller scale means customers would rather spend $15 instead of $25, thus revenue goes lower and in a world where infinite growth is expected, revenue decreasing even 2% is a sign of doom. Hasbro doesn't want to change course and would rather HOPE that 1:12 does better next year.
No diversity in products is bad for any company, but for the short term, MAXIMUM BUCKS!
