>>11507058They're letting everyone vent their hatred at McFarlane for making Zatanna a $60 figure and Batman Returns wave a Todd's Spawnmobile trunk exclusive for a while then Mattel is going to reveal the first three waves of their DC line with clear release dates and preorders that don't instantly sell out.
At this point Mattel doesn't even need to hype their line because Todd is fucking up so spectacularly that all anyone can talk about is how much better Mattel will handle the license. It's in their best interest to keep things quiet while Todd antagonizes his customers.