>>5290468He's referring to the DC Unlimited sub-brand from DC Direct.
It was just to differentiate licensed products from internal lines.
Certain sub-people like to pretend it's apart from the company though.
Arguably, it would be a shift in their business model, because AFAIK, DCC doesn't make outside licensed products anymore. Though, that's not really what those sub-humans are referring to when thinking about a change in business model.