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I can't think of a better toy line in terms of value+playability than the MOTU Origins line. Budget priced at $15 with FAR more articulation than anything priced similarly. Tons of accessories and just plain fun to display.
Not to mention that Mattel is planning a wide variety of characters, vehicles and even a playset (also budget priced at $70).
The only hurdle is Mattel being shit at distribution.