>>6722182From Wikipedia.
>The Idolmaster (アイドルマスター Aidorumasutā, officially stylized as THE iDOLM@STER) is a Japanese raising simulation and rhythm video game series created by Bandai Namco Games (formerly Namco). The series primarily centers on the career of a producer who works with a group of prospective pop idols at the talent agency 765 Production.As someone who knows nothing about Idolmaster except for character designs and secondhand knowledge, if you think she's cute then that's probably enough. It just depends on whether or not you think the price is worth having a cute anime goth girl. Another note, I know because of her accessories a lot of people pose her as casting spells/summoning other figures, and the pouting face plate is adorable, I want one now, too.