>>6555150>Electronic games and devices grew in popularity and toy demand shrank.I like how people say this, as if their own era was better and bigger, despite the fact that more toys were sold in the 2008-2015 era, even when accounting for inflation.
The biggest reason most people think previous eras are better is nostalgiafags and the fact that WalMart only orders like 6 or 7 main lines per section and most toy companies cater to WalMart. So the majority of sales are selling billions of only those 7 or 8 lines.
Whereas in the past there was more support to carry larger variety of toys selling hundreds of thousands of 15-500 lines.
tl;dr: bulk sales is where the money is.
Also, kids aren't playing anymore video games than they did in hte 90s and toys are as popular as ever. There's just little growth in toy sales now and any decline from last year is noticeable.
Saturation point hit the limit with kids liking VGs/toys and only population growth is the only marked increase for demand in their age group... and older people playing video games.