>>10543616Anon, you don't understand. /toy/ doesn't know what Crayola crayons, Expo Markers, Play Doh, and scissors are! I think it's pretty telling when you have characters like Gumby and Barbie on Amazon's best selling list.
>>10543627Not what I'm referring to. I'm talking about popular with normies of all ages, not just children. Honestly I can't think of something other than Fortnite that is popular to the same level as Star Wars, and even then I think it's just because Fortnite incorporates dozens of other pre-existing franchises.