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I finally got my first two waves of TMNT Ultimates in hand and the packaging really rubs me the wrong way.
1. This shit is intensely wasteful. A brown cardboard box, an inner plastic bag, a cardboard sleeve, the box itself, then double-tiered plastic trays with an ADDITIONAL cardboard sleeve surrounding them. I get it, toys are inherently useless and harmful for the environment as is, but come on. This is just egregious. What even is the purpose of the ugly, unspectacular green slipcover over the box that hides the view of the figure? Shit, the whole box could have been much slimmer if they'd eliminated the second tier and just bagged up the extra hands and sprue in back.
2. Am I supposed to want to keep this shit? Everything here points to "collector" packaging, but there are so many choices that aren't well thought out to this end, like the inner blister being tapered, so you need to cut away the tape on the cardboard sleeve to free it and then re-tape it later. Taking this apart and putting it back together was a huge hassle considering I need to do it for every figure. Plus, they're huge, and by the end of this line this shit will take up more room than a set of encyclopedias. Resale value be fucked, I'm kinda considering chucking em all in the trash.
I understand flash and bombast. I used to work in advertising for a bit and it feels cool to make a big impressive splash with your packaging. But fuck, this is not only inconvenient, it feels like it's gone way off the deep end.
