>>6986592Prequel merch did TERRIBLY, as evidenced by how little merchandise was produced for Revenge of the Sith in comparison to Phantom - TPM merchandise did so poorly that by the time ROTS rolled around, most licensees had given up their licenses or had flipped them to other companies (which is why you had Burger King shilling ROTS stuff in 2005 after Taco Bell gave up on their middling Star Wars contract, etc, etc.)
And sure, LFL limped along for almost a decade on the strength of The Clone Wars cartoons, but that was barely enough to keep the lights on for such a huge company, which is why, when presented with the option to just simply sell the whole shebang to Disney in 2011, Lucas decided to take it, rather than spend the rest of his life trying to keep LFL running on fumes like he'd already done through the 80's and 90's.
