>>5691351I think Playmation is Hasbro's way of testing the waters for integrating children back into their brands. A console independent digitally interactive system that requires figures would be a game changer if it ever catches on.
RiD has the app and its needlessly large stickers, but the game is not engaging beyond the branding attached to it. Hasbro can't go the Skylander/Amiibo/Dimensions route since Disney's recent cancellation of Infinity reveals the instability of the Console based NFC integrated figure market. Those were only inarticulate statues. Engineering transforming figures would need a larger budget and a far greater risk.
That, or a Hassy Collector market for dying brands struggling to maintain relevancy for an aging and shrinking market.