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I have a good number of Super 7 Godzilla toys. I really like the 4 inch scale and the simplistic nature of the figures. But I bought $5 American Movie figures at 5 Below, as you can see mixed in with the Super 7 and they look half as good for a quarter of the price. The Kong, American Godzilla and Mechagodzilla cost $15 total, whereas my Super 7 figures each cost $15-$25. But the Super 7 figures have lots of good detail and mostly great paint application, the $5 figs are all one color with the smallest paint application, Kong being the exception to have scar detail on his chest painted.
I am quite happy with my Super 7 figures, but I do feel they should about $15, with the larger figures being $20. Everything feels $5 upcharged, but I shut up abd eat it because I love the taste