>>10464704>You conveniently skipped the part where Disney sells to RETAILERS, and NOT usretard.
They're doing BOTH. It's why shit like Toy Fair and Comic Con exist. Even though Toy Fair is mostly closed off to the public, the media advertises shit from Toy Fair and at Comic Con they're hoping for viral marketing and just normal hype.
>They get the retailers to buy their garbage, and grifts over, they made their money.Thats great, but look at fucking the Star Wars sequels or GI Joe 2. They made their money, but lost their fans and stores stopped ordering shit. Companies like Hasbro and Disney aren't purposely making shit, they're making products they think fans and audiences will love. If the market loves it, people will buy their shit, and stores will keep ordering stuff. They NEED return customers and a fanbase.
Companies aren't as shortsighted as you think they are. They just don't understand who is actually a fan and will actually watch and buy their shit. Companies follow trends as much as people do and they can definitely lose their way, same as anyone else.
>>10464707Mattel is probably feeding them numbers based on surveys and people who watch the cartoons on netflix or buy dvds or whatever. Plus, if you're talking about exclusives, those are ordered in minimum numbers. And by ninimum i don't mean "few." Minimum numbers in this case is bare minimum to get rights to have an exclusive product to get more people into their stores, and usually outnumbers normal case orders.
>>10464718it's called lip service. people will say whatever because they think it'll make the company happy and think they'll get more questionnaires later (and get paid more).
Since so many companies like social media, they tend to focus too much on whatever will trend there, and that's despite knowing there's millions of bots and knowing most people don't even use shit like twitter.
So they're getting a ton of false positives and that is shaping their content.
