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Hasbro realized a while back that pegwarmers can be useful. They can be used to hold space on the shelf while the next batch is on its way.
Hasbro then realized they can manipulate this in multiple ways like constantly releasing new versions of only the most popular characters while simultaneously bombarding us with D list characters that no one asked for.
Buried inside this mess is a figure that everyone has been begging for in years and now we have a chase figure. Everyone scrambles around for it while picking up the B listers as consolation and padding to their collection due to overconsuming.