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If you're all wondering why Hasbro would shoot themselves in the foot by charging $34 a figure, doing a multi-Mojo release, and trying to gouge loyal fans on the $350 Hellcharger, here you go. Hasbro, the company that has made record profit the last couple of years and is the largest toy company in the USA has promised their shareholders a massive 50% profit increase out of thin air over just 3 years. The Hellcharger was a test to see how much people would pay for their favorite characters, it was never actually about the car. $75? $100? How much is Mephy and Queen underboob worth to the fans?
Let's be honest, Hasbro doesn't make anything we need to live. They don't get government grants. They don't grow food. They exist 100% on people's disposable income. They survive on my dime and your dollar. But instead of trying to please their customers they're trying to pleas their shareholders at the expense of their customers. That's an insane and destructive business model. Their ESG score won't mean anything if their company disappears like ToyBiz did. And that could realistically happen if the ships and trucks stop delivering.
Let's look at how streamlined their production/design costs are. Instead of a year to create a wave of figures it takes 2 months. Figures are digitally sculpted instead of traditional wax. Save files of heads are altered to make different characters and put into existing bodies. Hasbro is paying those digital sculptor pennies compared to the guys who has to hand sculpt 6 figures for a toybiz wave. Their packaging is folded, not molded to the figure now that it's cardboard. Design teams create a line in days not months by clicking and dragging parts around.
Yet Hasbro is going to charge you $350 for a car after giving you the likes of a Sentinel, Galactus, and Sail Barge? Items with a hundred separate parts that needed tons of steel molds to create? It's insane and it's all to get that 50% profit.
