>>7068675It's conflating the issue with the tank and Tie Fighter. People bitch because the tank since it's a smaller vehicle and doesn't come with an action figure for the price point. At least the Tie Fighter is larger, though the tank itself may have more parts, it does however come with a pilot.
The line itself is also purely adult collector driven and the vehicles are a much higher quality, with more parts than the typical 5poa retail vehicles and larger scale. If they expected to sell more of TVC Tie Fighter or the Assault Tank, I'm sure the price would be lower, because they would make up the loss through more sales. Hasbro even explained how that works in Joecon panels, where sales numbers effect the price and tooling and paint apps, etc. The fact is, pretty much ONLY adults are buying Star Wars, they're not making the same kind of sales a line like Jurassic World is right now, because they don't have a child market. The only thing keeping Star Wars from really going tits up like GI Joe on toys is that there's still a media presence for the property.
Not to mention that the economics of toys has changed significantly over the past several years, to where a larger vehicle now costs a lot more to produce. $80 seems fair for the Tie Fighter to me. For the tank I'd be more comfortable at $60 considering it doesn't even have a driver. But both vehicles were demanded by fans, and Hasbro gave them to us. And the Tie Fighter is going for crazy prices on the after market.