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The whole point of the Ultimate line was to create one definitive version of a character, hence the "ultimate" moniker. NECA straight up said this on their twitter back when they revealed Ultimate Freddy.
So when they reveal an Ultimate Ash and it's not the most iconic Ash, of course people are going to be upset, and don't argue that Ash with the ripped up shirt and the chainsaw hand isn't the most iconic because if you really believe that you're fucking retarded. pic related.
And then not only that, the only way we'll actually get the most iconic version of Ash, is if enough people buy this first one. But if the line is meant to be able to have one definitive version of a figure, why do I have to by 2? Why not just make the one people actually wanted in the first place?
Don't answer that, I know why, NECA's a business, they gotta make money. I understand, but how many toy collectors/casuals are going to spend $25 to support another figure that might be made. How many people realize thats the situation it is? We do, their twitter followers do, but it's not like 100% of us and them are going to buy it.
It all just seems super flawed and a bad choice in general. I was going to buy both versions anyway, I'm just saying it's perfectly reasonable to be annoyed with NECA's choice. It really should have been the other way around. But hey, if not enough people don't buy "Ultimate" Ash atleast we'll have the peices available to swap parts make a custom Ultimate Hero Ash. Also AvED figures looks really sweet too, atleast one of those Ashes have a chainsaw hand.