>>7542030Hasbro is actually the more hardcore collector-oriented choice. They sell customization fodder because they have larger selections and different versions of characters, background characters, eu characters etc. It's an entire sandbox. The secret red pill to hasbro star wars is that it's actually a DIY toyline, comparable to warhammer miniatures or model kits. They sell you a general idea of the figure with varying degrees of success (the basic 3d-scanned head sculpt/some colored plastic etc) and once they reach their budget limit, it's up to the customer to take over and actually finish the job.
japanese star wars market is usually just the generic core characters. (casual collectors with low ambition that only buy toys ironically). Hasbro is for army building megalomaniacs for whom nothing is out of the question and realize perfection can't be bought, you must create it yourself.