>>10692449For me it was the Primarchs. I was admiring the line from afar until they announced Guilliman. Now I have him and Crowe and I'm looking at picking up the Lion, more Grey Knights and Custodian guards as well. I don't think I'll ever army-build, but there are a lot of characters and unit-types that are just too cool to say "no" to.
I've followed 40k on a lore-basis for many years, it's probably my absolute favorite sci-fi franchise. Never collected any 1:18 scale before JT.