>>6350625Yeah. Just for example, Sears '85 catalog had Optimus at 23.99, versus deluxe cars at 9.99. Minibots were more like 3 or 4.99. Keep in mind the inflation as well - roughly 25 bucks seemed like a lot more then than it does now.
Pretty obvious a lot more kids probably ended up with Bumblebee or a single packed Constructicon than Optimus and Megatron first due to price alone.