>>10798322>It arguably started with DOTM's MechKek and the metric tons of gimmick garbage put over the line as a ballast after the strange backlash to ROTF and RTS. >Parents wanted something that would babysit their kids rather than entertain having to buy more complex toys and spend half an hour teaching them how to transform a fucking 10 step + minimal adjusting deluxe.They were too fucking complicated. It's great they managed to pull off the engineering on a retail toy, but for fuck's sake a few years before the movie lines were the UT. In 2005 the flagship Optimus toy was Cybertron prime. 4 years later it was ROTF Optimus. They aren't comparable and kids didn't evolve to have tastes THAT different in terms of what they wanted from a toy in 4 years.
Transformers before the movies
