>>10987234You’d think so but he wants scalpers to order whole crates of these fucking things because they know he’s making a limited amount. A kickstarter would absolutely make more sense and probably money but only if he delivered products that enough people would back. If he tried to do some faggot shit like green Superman and nobody backed it he would also have to report his public failure to DC who would probably ass rape him for tarnishing the brand by making it look like Superman figures aren’t selling. Or shit, maybe DC would notice failure after failure to sell a Mr Freeze figure and wonder why the hell he’s making yellow and pink versions as deluxe collector items instead of copying the Animated Series colors like everyone wanted from the beginning.
Yes in a sane world he would offer people a month to back a project and get a guaranteed product on a guaranteed date but he’s in reality he’s using bullshit sales tactics and forced scarcity to make it seem like he’s constantly releasing new products that always sell out. He doesn’t have any IPs of his own that anyone gives a shit so he has to do everything he can to make his corporate overlords happy.