Official Designer Heroes&Villains release dates:
Full set pre-order: August 30th
Cinderella/Tremaine: Sept. 7th and Sept. 8th
Belle/Gaston: Sept. 20th and Sept. 21st
Alice/Queen of Hearts: Oct. 4th and Oct. 5th
Aurora/Maleficent: Oct. 18th and Oct. 19th
First date is in stores, second date is online.
http://blog.disneystore.com/blog/2016/08/announcing-the-newest-series-of-the-disney-fairytale-designer-collection-heroes-and-villains-part-2.html