>>11368833Why even bother doing this when you could just... License out your brands to Lego? Could you imagine how successful Barbie and Pokemon lego with proper minifigs would be? LEGO is a premium luxury product that makes the buyer feel wealthy, sophisticated, modern, intelligent, successful, etc. and a knockoff product can never have that intangible. It's the classic example "3D printers will kill Games Workshop" fallacy.
Racing to the bottom on price just guarantees that you're going to be fighting against a dozen chinese companies just to get the cash from people who were already cheap to begin with.
It's better to sell tools and food for miners in a gold rush than it is to go mine for gold. [Not my crab, but the person who made it did a nice job]