>>854354>any ideas what killed it?>>8543548>A combination of Mattel losing the Disney Princess license and Mattels own lack of competenceUpon losing the disney license, mattel did a "soft reboot" of monster high to target a younger demographic they felt they were losing (while I suppose hoping that either their current fanbase would go along with it or that adult collectors were actually in the minority). The dolls went from articulated with elaborate costumes and accessories with a heavy goth/horror vibe to 5poa molded-on-clothes pastel figures.
Still too satanic/spooky for soccer moms to get their kids, and it turned off a lot of adult collectors because you couldn't do things like mix and match costumes anymore / the toys lost their "soul".
It's a damn shame, because /toy/'s MH threads were pretty comfy, you know, except for the daily "OMG GUYS IN THIS THREAD BUYING GIRL TOYS" shitposting.
