>>9322559Because they target the same customer and fill the same play niche.
Playmobil is a toyline driven by figures and vehicles with playsets. So is Lego.
Playmobil is about react stories and so is Lego.
Playmobil has character driven toylines and now give adult collectors props and Deko (VW bus). Thats what Lego does.
The only difference is that Playmobil has customizable figures and toys, while Lego has rebuildable toys.
The size is different.
Unlike Lego, Playmobil focuses on knights, space, pirates and farming, kinda the classic kids themes.
Thats why you can compare them and see them as competitors. They are not 100% identical, but so similar that you can say that kids are either Playmo-kids or Lego. The difference i see is Playmo is more reality based play and pretend wit a heavy focus on reactment with dolls. While Lego is more action orientated and brick building.
