>>5766783>mattel is smart because they released a lot of toys of a toylineAin't hard to get nearly everyone into a toyline when a line was made up of mostly hemen and skeletors.
Companies like Toy Biz and Hasbro remade nearly every popular character three or five times, and got in a literal ton of B, C, and D-list characters. AND they did it with better molds, more bodies, better paint, and more articulation.
So it's a little harder for these companies to remake the characters, when there are literally thousands and they actually try to use new bodies for many of them.
Mattel is shit, because even fucking PlayMates does the same shit as them.
