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It's all about context.
This is the only general I regular that spazzes out at seeing a scale fig in the fucking background, while the figma's the point of focus.
Yes if it's all just about the scale, it's off fucking topic. But when there's relevance to the figma discussion, say asking for size comparison or whatever, or it's made to go with figma (ie that one Kyousuke for Kuroneko, or figfix) it's more relevant than most of the reaction images that get posted here.
Now with this Doom thing. He didn't even post a picture of a fucking statue. It's an illustrated announcement. And he's obviously FIGMA WEN-ing, which gets ignored most of the time anyways.