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Imagine a 7 year old kid whose parents know nothing and care nothing about Lego collecting. He doesn't have a smartphone and he doesn't have any friends that like Lego so he doesn't know about the scan codes anyway. He gets a weekly allowance of $5.00. Every Friday afternoon when his mom does the grocery shopping he can't wait to come along so he can go to the toy aisle in the store and use his allowance to buy one of the new CMFs. He used to be able to feel the pieces inside the bag attempting to locate the minifig he wanted. (As long as his mom allowed him enough time.) Now with the CMFs in blind boxes he can only pick a box and hope. As he sits in the back seat of the car on the way home, he prays to God in Heaven as he is opening it, that this one, THIS ONE minifigure which he is able to purchase this week, will finally be the Wolfpack Beastmaster. His hope slowly turns to despair as the gaps between the flimsy cardboard widen between his small figures and he notices the medium nougat on the headgear of the Hamster Costume Fan. This is the same figure he got last week. He looks out the car window sadly. His mom notices his expression in the rearview mirror. "You all right big guy?" He knows his mom won't understand. "Yeah mom. I'm fine." He thinks how he can give this fig to his little sister and she'll enjoy it. It removes some of the sting.
Years later he will come to understand that he never had a chance to get a Beastmaster. He will come to know that there were always grown men who also liked collecting Lego CMFs and wanted the Beastmaster. They wanted many Beastmasters. Grown men with disposable incomes and QR scanning smartphones. Men called AFOLs. Grown men who just had to buy all three Beastmasters or all three Dragon Paladins or all of the Brown Spacemen every single time. He never had a chance.
