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Of course the line is too new to tell for sure, but what do you think about the prospect of recouping costs by selling down the road, whether unopened or used (with box)? As an example, JoyToy lists the $117 Ultramarines Intercessor squad as out of stock. Looking over on eBay for sells, then, it appears to me that it can retain its value even when used.
I'm new to toy-collecting, so I really don't know how this typically goes.