>>8982098>the toy industry doesn't know how to make anything good anymore without it being connected to HollywoodThis is Walmart's fault.
Toylines back in the day could be successful with middling sales and retail stores would be happy with that.
Walmart is as profitable as they are because they only carry the top ten of all products, or soemthing limited like that. And because walmart squeezed out most of their competition (toy stores from independants to KBs), toy companies have very very few places to sell their toys to now.
So if a toy company wants to stay in business, they need a popular movie or video game to make toys out of. So there's almost no innovation or original IPs being created by all the major toy companies now.
We only see original IPs being created by incredibly niche companies like 4 Horsemen and smaller toy companies who are just throwing anything at the wall to see if something sticks, because they don't have the money to purchase popular IPs like Hasbro and Mattel can.
Small companies like McFarlane can get stores like Walmart ot purchase their original IPs only because they're producing a toy for incredibly cheap so that Walmart can have a wider profit margin from it. Companies like Hasbro won't do that shit because they have a set profit margin on whatever they produce and can just put all their efforts into popular IPs they own/lease. Smaller toy companies can't do that shit because their capabilities don't allow them to produce a toy for that cheap.
Want to see change? Regularly buy original IP toys. If you don't, you're just part of the problem.
