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If they wanted to make stupid money, all they'd need to do is open a puppet company and run all their less kid-friendly product through there. Bionicle for one nearly DEMANDS more flexibility in content than the 4-10 market will allow for, and it's laughable that they tried to make it a Transformers knockoff to pander to babies when the only thing that got it off the ground in the beginning was how dismal and darksouls-esque the original stories felt.