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Remember when american figures with unique sculpts cost less than 10$?
I genuinely feel bad for any kids who want legends figures, or fortnite 6 inch. Growing up i wasn't into action figures but i still had a dozen, and i bought a few with birthday money.
The other day i was shopping with retired dad, and I picked up a ML and he looked at the price on the reciept (i payed), and he was asking how it could cost 20$.
>but the market shrunk
Ok, so hasbro should've innovated.