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Just got my $35 17in Hulk. Holy fucking shit this thing is HUGE! And heavy too. I thought my Select Hulk was big. I'll need to dig him out for a comparison. Still haven't unpacked figures from my move.
Here's a quick size comparison with a random ML I dug out, Figma MP3 Samus, Revo Wolvie, the SoC Mrgazord, and a couple other of the 12in figures.