>>11178133lower the price
that's all they had to do
we'd be swimming in crazy colored wacky animal characters by now
they spent money developing the app part of it, which was invisible to the customer, yet included in the price. those sets were literally twice the $$ for what they were "worth"
$20 for one minifigure? of course it didn't sell.
this dragon guy is cool, but $20? argh, the CMF figures are only $5, this dragon guy does not come with $15 more-worth of value