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News regarding the Transformers Ultimates-
>Optimus Prime is in wave 1 simply because it's expected for him to be in the line, because he's the most famous character. So to make his release special and different from something like Hasbro's RED series, they included him with a surf board and a basketball and a few other fun accessories like the jetpack.
>They made a Ghost of Starscream, because there's not a lot of Ghost of Starscream figures out there. They also really wanted to focus on characters that Hasbro hasn't really made and start out with deep cuts, which is why they went with making Action Master characters.
>They really want to cover more niche characters to fill a hole in your Transformers collection.
>The figures will be more like 7 to 8 inches and tower over the RED figures.
>The figures are $55 because prices are sky-rocketing in China due to Covid, causing plastic and tooling prices to go up since they use vinyl and plastics to make things like PPE products, and China may no longer be a viable country for companies to make toys in with-in the next 10 years as it becomes less of a manufacturing country and raises prices every year now(this is what Brian said on the matter).