>>7856998Toy Biz had to be competitive with their pricing, because it's a publically held company.
Almost every single company pays a licensing fee, like Sony (music, movies, hardware, games, etc), when they're doing merch based on their own products/license. Hell, Sony even sued themselves, because that's just how big companies with different departments work.
Money is very important to these companies.
Anyway, see their licensed products like LotR, the Image/Dark Horse comic figures, and wrestling figures who also had similar prices and wealth of accessories/BAFs as their MLs.
