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With Gorr's sell out, Hasbro are positioning Marvel Legends as an extremely highly sought after collector brand that will be built up to command ebay prices on first purchase instead of the aftermarket. They know they can no longer hold their profits from the kids, parents and gift givers mass market.
Instead you will pay for their movie and tv lines that do not sell up to par with your purchases of extremely sought-after niche characters at premium prices. $30 is not the end, my friend. It is only the beginning.