>>7925007>Seems like they're just in charge of advertising, etc.That's why at least in the case of Bionicle and this Hidden Side themes it makes sense. Bullshit like investing all the money into a handful of 14carat masks instead of better advertisment or bland package as it is being said ITT was a decision of their deparment, in one case it ultimatelly meant one of the reasons of its graceless end.
The others may not be so much deciding the set but rather suggestion of what would sell better.
>>7925010FUCK that reminds me, remember the shortage of plastic crack/factories back in 2016? Was any system theme pulled out as quickly as the last wave of Bionicle G2 (I'm talking about less than 4 months when normally sets of any kind last an entire half a year if not slightly more)?