If it wasn't obvious already, Monkie Kid is the new big Lego theme by the looks.
https://www.bizapedia.com/trademarks/monkie-kid-88698784.html (sorry for the link, it can't be archived)
>The Color(S) Black, Yellow, White, And Red Is/Are Claimed As A Feature Of The Mark.>The Mark Consists Of The Wording Monkie In A Stylized Yellow Font, Followed By Kid In A Stylized Red Font With A Yellow Dot Of The Letter "I". Between The Two Wordings Is A Stylized Illustration Of A Monkey's Face Outlined In Yellow, With Black Fur On Its Forehead, Yellow Eyebrows, White Outline Of Its Face Below Its Eyebrows, Black Eyes Signified By Upward-Pointing Arches, Black Triangle Nose, And A Wide Band Of White Teeth. On Either End Of The Row Of Teeth Is A Red Ear. Below All Of This Is An Underline That, For Its First And Fourth Quarters, Is Colored Yellow With Red And Yellow Stripes At Either End. In Between, The Underline Is Colored Red. To The Right Of These Elements Are A Series Of Non-Latin Characters.>Application Software For Wireless Devices; Mobile Application Software; Computer Application Software; Games Software; Augmented Reality Software; Augmented Reality Game Software; Interactive Software>Clothing; Footwear; Headgear; Shower Caps; Sleep Masks>The Non-Latin Characters In The Mark Transliterate To "Wu Kong Xiao Xia" And This Means "Monkie Kid" In English 