>>7620650says the guy that had to shift the goal posts, claiming that Figmas/etc were $30-40, but when pointed out that popular licenses were already 50-$80 years and years before, while also ignoring the fact that toys in the US also cost less.
Here's over $40 in 2013 still. To compare to US toys, MLs could still have been bought for $15 in 2014 and they're $20 today. Not a good comparison, because I don't think there was any good eqiuvalents to Figmas or Figuarts for US toys back then. Closest would be McFarlane's Halo line, but they're 5" scale. Roughly 30-40 PoA and they had various revoltech-type joints and barbell joints in key places.