>>8581696According to a few articles I've read, the GI Joe fanbase is actually made up of a larger percentage of adults than other lines.
Pretty rare for a mass market line to have as many adult fans and still garner sales enough for it to even be a mass market toyline. Stuff like MLs and DC stuff is around 10%.
And actual collector lines (NECA, Figuarts, etc) usually have figures selling around 20-50k vs mass market lines being in the hundreds of thousands to millions.
So you're not wrong that kisd wouldn't collect GI Joes (as much) unless there is a huge media tie in, but that's exactly what's going on right now. The 6" line is selling without anything but a shovelware video game being its only very vague media tie-in.
The 25th line sold without any media tie in, which is actually why it was only supposed to be a limited release, until retailers started ordering a shit ton thanks to demand.
