>>10162114>an someone explain this to me?>I don't get it.The power thing is more of an angle driven by the marketers, but it does encompass a general idea as to why MOTU was popular; the toys were more muscular, more dynamic, pushed concepts more than other toys on the shelf at the time. The "power" mantra comes from them noticing during play , boys always emphasize which character is the strongest. That still goes on to this day, really.
Compare it to other toylines where the heroes weren't necessarily heavily muscled(GI Joe, Star wars), and compare it to the cultural zeitgeist goign on with guys like Schwarzenegger and Stallone dominating movies. MOTU was the right toyline for the right time.
>>10162318It wasn't really overnight. It was a few factors. The MOTU team blames She-ra; once He-man got a girl's spinoff toyline they thought boys stopped thinking it was acceptable. But its not entirely baseless; Mattel just flat out stopped commissioning more OTU episodes in favor of She-ra, and advertised the later MOTU toys through She-ra. Mismanaging the toyline was also a factor, and in general you can only keep attention going so long. Like one thing that rarely gets discussed these days was how star wars died out in the mid-80's. People act as if it was a cultural touchstone for a decade..but the well dried up. Turtles similarly gradually
faded out of relevance after Power rangers went in full swing.
