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Why don't Japanese companies do little video game enemies that can go with Figmas, Figuarts and Nendos as gachas/gashapon? It would be a perfect format to release weird Mario, Zelda and Metroid enemies that would never warrant a full release, but most capsule toy series just repeat the same popular designs over and over and over like doing the protagonists which already get a shitload of toys.
I mean you could do so much stuff. You could do alternate weapons for the larger figures, gear, terrain pieces. This is such an untapped market.