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Petty individualism and shallow, self-obsessed indentity politics are no match for the free market. The trick is showing just enough support, drawing just enough attention to go unnoticed and unquestioned by them; The Canceleers.
This can even be as simple as a hollow promise to combat racism or changing the header on your website for women's day or black history month. Lego has this down to a science, but they aren't the only ones to get away with wokecrime.
It's most blatant in industries like porn, where the demand for something outweighs the cultural narrative and virtually extinguishes any spark of protest. Even when woke culture manages to succeed in a small victory like banning
the word "rape" from pornhub, it's just replaced with the term "force", and when that's banned it's replaced with yet another evermore obscure synonymous term, but the content and the demand always remains the same.