>>10118995>The same figure (down to the engineering) at 1:18th costs the same to produce as at 1:12th, because it's partscount and not size that dictates cost.You have the details correct, but you don't seem to understand that there are other corresponding parts.
Yes, each part that needs to be molded does increase costs, but the most important factor is how many parts can fit on each mold. The more molds needed, the more expensive. This is why companies like McFarlane are able to make 7" figures while still costing the same as 6" figures. We've seen that ever since Diamond and NECA started using the 1:10 in the 00s, where the $5 extra MSRP than 1:12 was because they sold fewer units than MLs/DCUC/etc.
However, there's a point where the size is just too large, hence McFarlane's BAFs and the $40-50 deluxe figures. So they can produce even larger figures like Devastator for $20, but that is literally the max size before they require more molds than a 6" figure, like Manbat, Orks, and Bane.
If we go to the opposite direction, it means 1:18 requires fewer molds than 1:12.
How do we know the opposite is true? Literally because
>>10118450Toy companies aren't charities and even super bro companies like McFarlane want to profit off of their toys. Halo, Jurassic Park, League of Legends, Fortnite & many other current $10 1:18 lines aren't being sold at a discount, muchless at a loss. Those $10 pays for all the bits and pieces being molded, the paint, and engineering, PLUS profits for the toy company AND the retailer.
If anything, 1:12 was actually being sold at a "loss" (company taking slimming profit margins) when they were $19.99 because production costs in China has been increasing since 2018 or there about. Companies wouldn't increase price thanks to retailers being afraid shit wouldn't sell once goes over $19.99. Corona was the final straw for Hasbro and we've seen McFarlane talk about it, who is basically the only company who is frank with consumers.
