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I don't think 20th Century Fox was allowed to even use the Power Rangers branding after the Saban buyback. Remember these DVDs which conspicuously didn't use any of the official Power Rangers logos? Only the Shout! Blu-Ray releases did, though obviously Shout! worked out a bigger deal with Saban which included the series. So if Hasbro is avoiding using the movie branding I believe it's because they're saving it for something bigger.