>>10209556This is misleading. The Toy of the Year Awards are judged by a panel of, in their own words, "play experts, journalists, academics, retailers, and other toy experts." AKA, people who don't actually have any personal interest or knowledge about toys.
One need only look at their nominations to see how absolutely clueless they are. Look at their picks for best action figure of 2022. Jesus fucking Christ, how out of touch, even for kids. I showed the list to my nephew and niece and they didn't recognize any of the items. I would not classify some of these picks as action figures in the first place. Hell, in their "best collectible" category, they literally nominated a box of Crayola Crayons. It's like someone was asleep at the switch here.