>>10154344Companies found out that video game licenses aren't the money makers they're made out to be, so they stopped licensing everything that got hyped.
... or was even popular, like Fortnite and Halo. These licenses swapped hands quite a bit, which means the licensing price got lowered with every single new licensor.
It's pretty rare for a video game property to actually be worthwhile and they're usually old mainstay series.
