Adult collectors are now the biggest drivers of toy sales. Even so, they represent a significant chunk of toy sales while the share of toys targeted towards children declines. It is no secret that many children today rather spend time on their phone then play with toys. The toy industry realizes this and they are capitalizing on the nostalgia of adult collectors are now making big bucks off of it. Even third party toy creators are cashing in on the business. But what happens the adult collectors get too old and eventually pass away? If the current generation of kids are not buying and are not creating their own nostalgia what will the toy industry do?

https://www.globenewswire.com/en/news-release/2022/06/06/2456515/0/en/10-1-Toy-Collectibles-Market-Growth-Annually-Boosting-Revenue-to-40-Billion-by-2032-Current-market-estimated-at-Whopping-18-4-Billion-Market-Decipher.html

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

https://biz.crast.net/adults-are-buying-toys-for-themselves-and-this-is-the-biggest-source-of-growth-for-the-industry/